What do you do with multiple real estate domains?
While on Facebook today, I noticed that TopProducer had posted a link on their fan page from another blog which had such good advice for real estate agents and just about anyone with multiple web site domains that I just had to share it with our readers:
What To Do With Multiple Real Estate Domains
Can’t I just forward all of my domains to my homepage?
Not too long ago website owners and even search marketing professionals were buying a ton of domain names and simply pointing them back to one destination. They would then submit these domain names to the search engines in hopes of having all of their domain names indexed and ranked, in the hopes of creating a mass populated search results page of their domain names. Over time the search engines picked up on this, and realized that some people may not have the most relevant content; rather they just have a ton of domain names pointing back to the same content. Search engines fixed this by not allowing those multiple domain names to be seen at any significant position, and in some cases not allowing for the primary domain name to be as successful as it possibly could be within the results.
What should I do with all of these domain names I own?
The most ideal scenario for using multiple domain names is to have a website on each one of the domains that you own. Each website should be at least 2-3 pages and, like any other site you want to get ranked, they each should have a lot of really resourceful, unique content. By creating this portfolio of specific websites targeting certain aspects of your business or areas that you farm, your websites and their domains will receive much more value and recognition from the search engines than forwarding all of your domains to one site ever could.
What if I don’t have the time, money or technical knowledge to create more websites?
Unfortunately, not everyone has the ability to create a website for every domain name that they own. So, one useful technique is to take your great real estate domain names and direct them to specific internal pages of content that are relevant to that actual domain name.
Sounds like some work, huh! We own a few domain sites ourselves, so we will have to consider doing something along these lines for our other domains as well. Currently our second domain, real-estate-virtual-assistance.com simply links to our main site. What creative use could we come up with for that? Hmm…
–Kim, virtual assistant with REVATS
