If you own an Iphone you know how great the applications are. I own the HTC Hero which is the third “Google phone” based on the Android operating system. According to Techcrunchies.com, the estimated number of smartphone users by 2013 is 160 million and the number of downloaded apps is 7 billion. Needless to say, apps are popular and are here to stay. Especially with the rise in popularity of the Iphone, and now the Android system.

While playing with my new phone, I’ve run across many applications I thought could be useful to real estate agents. One such app is Puluwai.  This is a mobile real estate search that allows the user to view homes for sale in a certain area. The app opens to the main search page where you can enter information such as maximum price, minimum Price, minimum number of bedrooms and any key words you would like to search for.   Or  you can have the app pull up the homes for sale by using your phone’s GPS.  So if you are on “Lover’s Lane in Sim City” the app will pull up all homes for sale within a certain radius of Lover’s Lane.  The results can be viewed on a map or in a photo gallery and will display the address, price, number of bedrooms, square feet and a short description.  The best thing about this app is it is FREE!

The agent needs to be sure his or her listings are being fed to Puluwai so they appear in search results. Your listings can appear in one of two ways, either by feeds or Google API. Housing data feeds are the most convenient way to add homes to Puluwai but you will need to update the feed when you’ve listed a home. Google base is where all types of online and offline content is submitted which is made searchable on Google and it is also the ‘platform’ used so your listings appear on Puluwai.  Basically this puts your listing on Google Maps.  Some real estate websites already feed to Google Maps, so just double check before you export them again.

This is a great marketing tool agents can add to their listing presentations. There are other useful apps available for free that I will discuss later. If you need help getting started please do not hesitate to contact us.

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